Olivia Colman, Barry Keoghan, Cole Palmer and more feature in Burberry’s new outerwear campaign, as reported by The Independent. The campaign includes a star-studded lineup of Britain’s best actors, musicians, and athletes. Oscar-winner Olivia Colman, Saltburn’s Barry Keoghan, model Cara Delevingne, rapper Little Simz, and footballers Cole Palmer and Eberechi Eze are among those gracing the campaign, draped in Burberry’s signature heritage check.
Titled ‘It’s Always Burberry Weather’, the new campaign draws inspiration from the unpredictable four-seasons-in-a-day weather of Britain. This campaign marks a new creative direction under the leadership of Burberry’s new CEO, Joshua Schulman. The imagery for the campaign was captured by Yorkshire-born photographer Alasdair McLellan, complemented by cinematic films dedicated to each star and directed by the New York-based duo Rubberband.
In one of the campaign videos, Olivia Colman is seen driving through the English countryside in a classic olive green quilted Burberry coat, recalling a childhood memory while encountering a flock of sheep. Football star Cole Palmer is featured in a silent film where he models the Burberry £2,490 ‘Wool Cashmere Duffle Coat’, showcasing a unique and avant-garde approach.
Fans have praised the campaign for bringing a sense of ‘refreshing’ and ‘personality’ to the brand, with Burberry’s chief creative officer, Daniel Lee, emphasizing the brand’s values of protection, functionality, and a connection to the outdoors. The campaign celebrates the enduring and protective silhouettes that define Burberry’s legacy.
For those interested, the full ‘It’s Always Burberry Weather’ campaign and the featured designs can be explored and shopped on the Burberry website at burberry.com.
This campaign not only showcases the iconic British brand’s outerwear collection but also highlights the blend of creativity and storytelling that Burberry is renowned for. With a mix of high-profile figures and a nod to British weather, Burberry continues to solidify its position as a leading luxury fashion house.