**’Breaking Bad’ Star Joins Campaign Against Littering in New Mexico**
The iconic lead character from the hit series “Breaking Bad” is taking on a new role in a public service ad campaign to combat littering in New Mexico. Bryan Cranston, known for his portrayal of Walter White, was featured in 15- and 30-second ad spots that were recently revealed at an arthouse movie theatre in Santa Fe’s urban railyard district.
Local authorities are optimistic that Cranston’s reprise of Walter White will help raise awareness about the detrimental effects of everyday littering and illegal dumping of waste such as trash, tires, and appliances. The ad, titled “Breaking Bad habits,” showcases White rolling a steel drum into the New Mexico desert to collect and dispose of litter manually, sending a strong message to viewers to “keep litter out of my territory.”
New Mexico Governor Michelle Lujan Grisham expressed her belief that leveraging the infamous character from “Breaking Bad” will capture people’s attention and shed light on the pressing issues of litter and pollution in a state heavily reliant on outdoor tourism and filmmaking.
The campaign, funded by $3 million from the state, will feature billboard ads and will be complemented by clean-up initiatives involving state agencies, public schools, youth recreation centres, and prison inmate crews.
During the unveiling of the ad directed by Vince Gilligan, a range of county and city officials, including Albuquerque Mayor Tim Keller, discussed the evolving landscape of waste disposal, emphasising the need to reassess cost distribution, especially with the rise of online shopping increasing waste accumulation in households.
The event served as a platform for Governor Lujan Grisham to call for collective action towards reducing packaging and plastics while fostering dialogue on waste management practices and their environmental implications.
The collaboration between the government and various entities aims to stimulate public engagement and promote responsible waste management practices to safeguard New Mexico’s natural beauty and support its thriving tourism industry.