Hoda Kotb has made the difficult decision to leave the Today show on NBC after 26 years, following a reported proposal from the network to reduce her annual salary from more than $20 million. The departure of the broadcast journalist, who recently turned 60, comes amidst declining ratings for morning news programs.
According to Puck News, NBC executives indicated to Kotb’s agents that such high salaries were no longer sustainable given the challenges facing the industry. Over the years, viewership for morning shows like Today has dropped significantly, with the current average around 2.5 million compared to over 4.6 million a decade ago.
During an episode of the show last Thursday, Kotb emotionally announced her decision to step down, citing a desire to explore new opportunities and spend more time with her young daughters, Haley and Hope. She expressed gratitude for her time on the programme and mentioned that continuing to host alongside Savannah Guthrie until January 1, 2025, was significant for her.
Having been a key figure at NBC News since 1998, Kotb’s legacy includes co-hosting the fourth hour of Today with Kathie Lee Gifford and then Jenna Bush Hager. Following Matt Lauer’s dismissal in 2017, Kotb filled in as co-host and later took on the role permanently, finding success alongside Guthrie.
Guthrie, speaking to the New York Times, praised Kotb’s decision, highlighting the courage it takes to leave a familiar and beloved environment. She expressed a mix of pride and sadness over Kotb’s departure, underscoring the impact Kotb has had on the show and its audience.
As Kotb prepares to close this chapter in her career, her dedication to journalism and her personal journey continue to resonate with viewers and colleagues alike.