Just Eat has teamed up with Netflix for an exciting partnership, and to celebrate, they are launching a free loungewear range for their fans. The period between Christmas and New Year can be disorienting for many, with people unsure of what day it is. With research showing that 78% of Brits believe this time is perfect for binge-watching shows, the new Chillwear tracksuit ensures you can do so in ultimate comfort.
The limited edition loungewear collection, available from Friday 20 December, is aptly named Chillwear and is designed for maximum comfort and style. The unisex tracksuit comes in Just Eat’s signature orange colour and is made of cotton fleece fabric, perfect for lounging on the couch. This cosy set is completely free for Just Eat enthusiasts, available in various sizes while stocks last.
Recent studies have revealed that over 10% of Brits plan to spend a whopping 21 hours watching their favourite shows during the “Betwixmas” period. Additionally, almost half of the participants are looking to upgrade their loungewear rotation for the occasion. The Chillwear range aims to enhance relaxed evenings at home, allowing people to recharge after the busy festive season.
Ideal for enjoying delicious food and the latest films and series, the two-piece set includes a zip-up jacket with a relaxed fit and jogger trousers with a wide-leg cut and elasticated waistband for maximum comfort. A white side stripe adds a touch of streetwear flair to the ensemble, while the cotton fleece fabric ensures coziness.
Andrew Cocker, Just Eat’s Marketing Director for the UK & Ireland, expressed excitement about the partnership, stating, “Nights in are a ritual, and we should take our loungewear as seriously as we do our food, so this felt like the perfect opportunity to bring these together.” Customers can elevate their takeaway experience with this stylish and comfy loungewear set, perfect for a night of relaxation.
Chillwear will be available online from Friday 20 December, while stocks last, on www.JustEatChillWear.com. Stay tuned for more news and updates from Just Eat and Netflix.
Insights:
Just Eat’s collaboration with Netflix is a clever marketing strategy to engage their audience during the festive season. By offering a free loungewear range, they are tapping into the trend of cosy nights in and binge-watching shows. This partnership not only provides added value to Just Eat customers but also creates a buzz around their brand, especially during a time when people are looking to unwind and enjoy some downtime. The Chillwear collection not only caters to the comfort of customers but also aligns with the current cultural shift towards prioritising self-care and relaxation. It’s a win-win situation for both Just Eat and Netflix, as they create a memorable experience for their audience.