English Firm Acquires Scottish Holiday Park with “Stunning Location”
Harrison Holidays, based in England, recently announced the purchase of Crofthead Holiday Park in Ayrshire, marking their 10th addition to the family-owned business and their first in Scotland. Established in 1974, Harrison Holidays has experienced substantial growth in recent years through the acquisition of various holiday parks across the UK. The acquisition of Crofthead Holiday Park, renowned for its blend of countryside and coastal beauty, enhances the company’s portfolio with its idyllic setting in the Ayrshire countryside, just two miles from a picturesque beach offering panoramic views across the Firth of Clyde to the Isle of Arran.
Spanning 85 acres, Crofthead Holiday Park features a range of modern amenities such as a coffee bar, shop, adventure playground, and crazy golf, catering to families and holidaymakers alike. The park boasts 50 luxury lodges and static caravans for accommodation, along with 25 pitches for visitors with their own caravans or tents. The Scottish Thistle Award-winning lodges offer two, three, and four-bedroom options, complete with stylish interiors, elegant finishes, and hot tubs overlooking the scenic countryside. For those looking to invest in a holiday home, there are 650 accommodations available on-site for year-round enjoyment.
In 2024, as Harrison Holidays celebrated their 50th anniversary, the acquisition of Crofthead Holiday Park signifies continued growth and investment for the company. With a strong focus on family values since its inception by founder George Harrison, the business has been recognised as a finalist for the best Family Business Award at the Lancashire Tourism Awards. William Harrison, a Director at Harrison Holidays, expressed excitement about welcoming the Scottish holiday park into their family, highlighting Crofthead’s exceptional location and family-friendly atmosphere as a perfect match for their business ethos.
The strategic expansion into Scotland aligns with Harrison Holidays’ commitment to providing unforgettable holiday experiences in pristine locations, reflecting their dedication to quality service and customer satisfaction. The addition of Crofthead Holiday Park signifies a promising future for the company, building on its legacy of creating memorable moments for guests across the UK.
Insights:
Harrison Holidays’ acquisition of Crofthead Holiday Park marks a significant milestone in the company’s expansion strategy, diversifying its offerings to include a premier destination in Scotland. The picturesque setting and array of amenities at Crofthead Holiday Park align with Harrison Holidays’ commitment to providing exceptional holiday experiences for families and travellers. This strategic move not only enhances the company’s portfolio but also solidifies its position as a leading provider of high-quality holiday accommodations in sought-after locations throughout the UK.