Sunday nights are proving to be increasingly popular for dining out as more people embrace hybrid working arrangements, according to insights from the co-founder of Pizza Pilgrims. Thom Elliot observed a significant shift in dining behaviour since the onset of hybrid working, with more individuals choosing to enjoy a meal out on a Sunday evening. In contrast, Fridays have become more challenging for hospitality businesses due to changing post-Covid work patterns.
Elliot noted that the concept of a special midweek “treat meal” remains, with Thursdays now often viewed as the new Fridays. This shift has impacted trading on Fridays, traditionally a strong day for sales in the hospitality sector. On the other hand, Saturdays have witnessed increased footfall compared to pre-pandemic times. Elliot speculated that the shift towards dining out on Sunday nights could be influenced by the flexibility of not needing to rush back to the office on a Monday morning.
Pizza Pilgrims, known for its chain of around 25 restaurants across the UK, including locations in London, Leeds, Brighton, and Cardiff, reported a significant increase in pre-tax profit and revenue in the year leading up to June 2023. The company’s success reflects the broader trend of businesses adapting to changing consumer behaviours during and post-Covid.
During the pandemic, there was a notable surge in new dining establishments opening in neighbourhood areas, aiming to attract local clientele. However, as the situation stabilises, visitor numbers have largely reverted to pre-pandemic levels. Iconic city spots like London’s West End are reportedly bustling with activity once more, indicating a resurgence in urban dining scenes.
With the casual dining sector experiencing both growth and challenges, established chains like Franco Manca have expanded rapidly, while others, like the UK operator of TGI Fridays, have faced financial difficulties. Rising food and energy costs, coupled with consumer caution amid economic pressures, have added complexity to the post-pandemic recovery for many hospitality businesses.
Thom Elliot highlighted that diners at Pizza Pilgrims typically spend around £16 to £17 per visit, underlining the affordability and appeal of the brand. The evolving landscape of the dining industry underscores the need for businesses to adapt to changing consumer preferences and market dynamics to sustain growth and remain competitive.