Molly-Mae Hague, the former Love Island star, has finally launched her much-anticipated fashion brand, Maebe. The collection features a range of items including blazers, cardigans, and jeans, and it’s expected to be a massive hit with fans. Rumours about the brand had been circulating among followers of the influencer, as Molly-Mae had hinted at a secret project on her YouTube channel earlier this summer.
Eagle-eyed TikTok users discovered a company registered on Companies House at the same address as Hague’s fake tan brand, Filter, which further fueled speculation. Fans then unearthed the brand’s Instagram account, @Maebestore, which quickly amassed 80k followers even before the official announcement (it now has 840k followers). The account was notable for only following Molly-Mae herself, adding to the evidence.
Following a pop-up event in London where fans got a sneak peek at the clothing line (queueing around the block), the debut collection has now been released. Molly-Mae Hague’s transition to a fashion designer comes as no surprise, given her previous role as the creative director at Pretty Little Thing. However, Maebe comes with a slightly higher price point, starting at £35 for a T-shirt.
The capsule collection consists of just 11 pieces, reflecting Molly-Mae’s minimalist style with oversized blazers and wide-leg jeans. The Maebe blazer, priced at £140, offers a versatile and classic double-breasted style in a chic grey finish. The cosy cropped cardigan in butter yellow (£60) and the seam detail jeans in light blue denim or washed black (£90) are standout pieces in the collection.
Additionally, the Maebe tied-up shirt (£65) elevates the classic white shirt with side vents for movement and a cinched-in waist for a flattering silhouette. It’s a piece that can easily transition from workwear paired with a blazer and tailored trousers to a casual look with jeans and flats.
Overall, Molly-Mae’s Maebe collection is making waves in the fashion industry, with fans eagerly snapping up the stylish and versatile pieces.