McDonald’s is set to introduce a new twist on a classic favourite, the Big Mac, with the launch of the Chicken Big Mac in the United States. This exciting menu addition will be available at select US locations starting from October 10 for a limited time.
The Chicken Big Mac features two crispy tempura-battered chicken patties sandwiched between cheese, lettuce, pickles, and the iconic Big Mac sauce, all enclosed in a sesame seed bun. This innovative creation follows the success of the Chicken Big Mac in the United Kingdom, where it quickly sold out in just 10 days.
McDonald’s made the announcement about the Chicken Big Mac in a press release on October 3, expressing enthusiasm about introducing a fresh take on one of their most famous menu items. Tariq Hassan, the Chief Marketing and Customer Experience Officer at McDonald’s USA, stated, “With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans”.
Prior to its nationwide launch, McDonald’s teased the Chicken Big Mac at a pop-up dining event called “McDonnell’s” in Los Angeles. The collaboration with Chain gave customers a sneak peek of the new menu item under the guise of a “Chicken Sandwich” without revealing its McDonald’s origins. This soft launch aimed to build anticipation and excitement among diners.
The Chicken Big Mac was initially tested in Miami, Florida in 2022, before expanding to international markets such as the UK. US customers can now enjoy this unique twist on the classic Big Mac at participating McDonald’s locations, for the duration of the limited availability.
In addition to the new Chicken Big Mac, McDonald’s also shared news of the return of the popular Monster Boo buckets in preparation for Halloween. These colourful buckets, available in blue, orange, green, and white variations, feature playful monster faces and come with a yellow handle adorned with the iconic McDonald’s golden “M”.
The Monster Boo buckets have been introduced as a temporary replacement for the traditional red Happy Meal box, offering a fun and spooky alternative. To get their hands on these exclusive buckets, customers will need to order a Happy Meal, which includes a main dish, side, drink, and toy, while supplies last.
McDonald’s continues to innovate and excite customers with creative menu offerings, building on their legacy of iconic products while introducing new and fresh options for fans to enjoy throughout the year.