A significant development has taken place on a football pitch in east London that aims to tackle the issue of dog fouling in the area. A large sign has been erected on the football pitch at Hackney Marshes, known as the “spiritual home of Sunday league football”, in an effort to discourage dog owners from leaving their pets’ waste behind.
The 60ft sign, a collaboration between Hackney Marshes and pet food company Naturo, carries a straightforward yet impactful message: “our number 7 shouldn’t have to pick up your dog’s number 2”. This initiative highlights the lengths to which the authorities are willing to go to address the problem of dog fouling in the community.
Drone footage captured the enormity of the sign and showcased the proactive measures being taken by Hackney Marshes to maintain a clean and safe environment for football players and visitors alike. By partnering with a pet food company for this campaign, the hope is to raise awareness among dog owners and promote responsible pet ownership.
This innovative approach serves as a reminder to all dog owners to clean up after their pets and underscores the importance of keeping public spaces free from animal waste. The initiative has already garnered attention and praise for its creativity and direct message, signalling a positive step towards a cleaner and more pleasant environment at Hackney Marshes.