St Johnstone Football Club, based in Perth, is placing its hopes on pop sensation Taylor Swift to bring them success on the pitch. The team has unveiled a new kit inspired by the dress that Taylor Swift wore in New York, designed by the Glencarse-based fashion company Little Lies. The dress worn by Taylor Swift gained global attention, leading to the collaboration with designer Jade Robertson of Little Lies. The kit features green accents for the first time, paying homage to the iconic dress.
Jade Robertson, the owner of Little Lies, hails from a family of St Johnstone supporters, with her father being a former player for the club. The dress design that caught Taylor Swift’s eye has now been transformed into a striking football kit for the team’s third strip. Sales of the kit will support local charities including Fans Supporting Foodbanks, Scotland’s Charity Air Ambulance, and Saints in the Community.
Francis Smith, the CEO of St Johnstone FC, expressed his excitement about the partnership with Little Lies and the launch of the new kit. He highlighted the club’s commitment to supporting local businesses and charitable causes. The club hopes that the unique kit will resonate with fans and help raise funds for the deserving charities involved.
The collaboration between St Johnstone FC and Little Lies signifies the team’s dedication to community engagement and enhancing their fan base. The blend of fashion and sport in this initiative not only adds a touch of glamour to the pitch but also demonstrates the power of creativity and collaboration in sports.
In summary, St Johnstone Football Club’s innovative approach to kit design, inspired by a global pop icon like Taylor Swift, showcases the team’s commitment to creativity, community involvement, and charitable causes. The fusion of fashion and football sets a unique precedent for sports teams looking to engage with their fans in a fresh and exciting way.