John Lewis has caused quite a stir in Scotland after unveiling a new £242 ‘Jobby The Cat’ table lamp on their website. The lamp, created by Italian design brand Seletti, has sparked laughter among Scots due to its quirky name. With a description that mentions the cat lamp can move from room to room like a typical feline and has eyes that light up when you press a magical gold-coloured button, shoppers have been amused by the product’s unique design and name choice.
The post about ‘Jobby The Cat’ lamp on social media quickly went viral, with many suggesting that John Lewis might benefit from having a Scottish person on their marketing team to avoid unintentionally humorous product names. The informal term ‘jobby’ is widely known in Scotland as a colloquial word for a number two, adding to the amusement surrounding the lamp.
Scots on social media have been sharing their thoughts on the lamp, with one user joking that perhaps a Scottish marketing executive convinced the team to name the cat lamp in such a way. Others have joined in on the fun, with comments ranging from witty remarks about the lamp’s colour to pondering whether the Glasgow branch of John Lewis purposely kept the ‘jobbies’ off display during the Christmas season.
Despite the hilarity surrounding the lamp, John Lewis has yet to respond to inquiries about the product. The viral post has garnered over 200,000 views and continues to receive humorous comments from amused shoppers and social media users.
In conclusion, John Lewis’ unveiling of the ‘Jobby The Cat’ lamp has brought a lighthearted moment to Scottish consumers, showcasing the power of a clever marketing name to capture attention and spark laughter among the public. This quirky product demonstrates the importance of cultural sensitivities and local perspectives in global branding efforts, as even a simple table lamp can generate widespread amusement and engagement when named with a playful nod to regional slang.