Former Andy Burnham spin doctor, Ross MacRae, has been recruited by Anas Sarwar to assist in strengthening Scottish Labour’s communications strategy. The move comes at a crucial time for the party, ahead of their upcoming conference. Anas Sarwar led Scottish Labour to a significant electoral victory last year, but the party has since faced challenges in the polls following the rocky start for Keir Starmer’s Government.
Recent polls indicate that the SNP, led by John Swinney, is on track for a fifth consecutive term in government, with Scottish Labour trailing behind. In a bid to revitalise the party’s operations, Sarwar has made changes, such as appointing Kate Watson to simultaneously hold the positions of general secretary and chief of staff.
Ross MacRae brings with him a wealth of experience, having previously worked for Better Together during the independence referendum and later for Andy Burnham and the Greater Manchester Combined Authority. Burnham, a respected figure known for his defiance against central government, has won three mayoral elections in Greater Manchester and is recognised for his commitment to his community.
Sarwar aims to draw inspiration from Burnham’s approach to devolution, particularly in light of his plans to shift power away from Holyrood if Labour secures victory in the upcoming election. The emphasis on empowering local communities and regions aligns with Sarwar’s vision for a more decentralised governance structure in Scotland.
Sarwar is also exploring the introduction of mayors in Scotland, a concept he believes could benefit the country. By seeking advice from Burnham, Sarwar hopes to integrate effective strategies for local leadership within the Scottish political landscape.
In conclusion, the collaboration between Anas Sarwar and Ross MacRae signifies a proactive step towards revitalising Scottish Labour’s communication tactics and embracing a vision for more empowered local governance. Drawing on Burnham’s experiences in Greater Manchester, Sarwar aims to infuse new ideas and approaches that could shape the future of Scottish politics.