Stirling Unveils New City Centre ‘Wayfinding’ Project to Drive Footfall
Stirling’s city centre is set to undergo a transformation with the launch of a new ‘wayfinding’ project aimed at enhancing navigation and boosting footfall. The initiative, led by Go Forth Stirling Business Improvement District (BID) in collaboration with Stirling Council, is designed to improve signage, showcase the city’s heritage, promote sustainable travel, and support local businesses. The first phase of the project will involve a thorough assessment of the city’s infrastructure by wayfinding experts Claro Wayfinding, who will engage with stakeholders to identify areas for improvement.
Director of Claro Wayfinding, Jonathan Docksey, explained that the project’s goal is to facilitate seamless navigation for both residents and visitors, enabling them to explore Stirling’s history, attractions, and businesses with ease. During the initial audit, Docksey explored the city on foot and by vehicle to understand the challenges of wayfinding and gather insights from the community. Areas such as underpasses lacking clear signage have already been pinpointed for enhancement to create a more connected city for exploration.
Stakeholder workshops and consultations have been conducted to address navigation issues, capitalize on strengths, and propose solutions for improvement. Project Director at Go Forth Stirling, Danielle McRorie-Smith, highlighted the project’s benefits in enhancing the overall visitor experience, increasing foot traffic, and creating a welcoming environment to attract investors, new businesses, and tourists to Stirling. The BID’s commitment to supporting over 600 businesses in Stirling underscores its dedication to improving the city’s trading environment.
The ‘wayfinding’ project emerged as a priority following feedback from the business community, reflecting a strategic investment to address navigation concerns and enhance accessibility in Stirling. The forthcoming detailed report from Claro will guide the development of a comprehensive strategy and masterplan to further elevate the city’s appeal and connectivity. For more information on the project and its progress, interested parties can visit the Go Forth Stirling website.
In conclusion, the unveiling of the ‘wayfinding’ project in Stirling signals a significant step towards enhancing the city’s appeal, promoting local businesses, and improving the overall visitor experience. By prioritising wayfinding solutions and stakeholder collaboration, Stirling aims to position itself as a more navigable, welcoming, and attractive destination for residents and tourists alike.