A Scottish social media worker has been awarded £22,210 after winning an employment tribunal case against the National Museums of Scotland. Anita Briggs, a digital content producer, was sacked for not posting enough content and making frequent typos. The tribunal heard that in one month, she only created six social posts, significantly less than a colleague’s 73 posts.
Briggs had worked at the organisation since 2009 and was responsible for managing content on various social media platforms. Her performance concerns were raised by her supervisor, Russell Dornan, who noticed a lack of attention to detail, missed deadlines, and poor output quality. Despite being placed on multiple improvement plans, Briggs failed to meet the expected standards.
The tribunal found that Briggs was not adequately warned about the possibility of dismissal and ruled in her favour, stating that she was unfairly dismissed. The panel ordered the National Museums of Scotland to compensate Briggs with £22,210.75.
Digital content production plays a crucial role in business success, especially for organisations that rely on social media for communication and engagement. Quality content not only attracts audiences but also reflects the professionalism and credibility of the organisation. Employers must provide adequate support and guidance to help employees meet performance standards, including clear communication about shortcomings and opportunities for improvement.
In this case, the tribunal highlighted the importance of following proper performance management procedures, including issuing formal warnings before dismissal. It also emphasised the need for employers to consider personal circumstances that may impact an employee’s performance. By upholding fairness and transparency in employment practices, organisations can maintain a positive work environment and uphold employee rights.
Briggs’ case serves as a reminder for employers to handle performance issues sensitively and transparently, ensuring that employees are given the support and guidance needed to succeed in their roles. Open communication, fair processes, and compassionate consideration of personal circumstances can contribute to a productive and harmonious workplace for all.