Sainsbury’s Shoppers Excited About New Cinnamon Product Despite Confusion
Customers at Sainsbury’s have been buzzing with excitement over a new cinnamon-flavoured product that has recently appeared on the shelves. While some shoppers are enthusiastic about this new addition, others have been left scratching their heads in confusion.
Cinnamon, with its warm and aromatic flavour, has always been a popular choice for various sweet treats such as doughnuts, biscuits, buns, and rolls. It has also found its way into trendy cocktails like the cinnamon maple whiskey sour. The latest talking point at Sainsbury’s is the Cinnamon Bun Butter, created by the British brand All Things Butter, known for bringing “chef quality everyday butter” to consumers.
Spotted first at Sainsbury’s by the eagle-eyed food enthusiasts at Instagram’s New Foods UK account, this unique butter has quickly gained attention. Priced at £2.95 for a 125g portion, the Cinnamon Bun Butter offers an affordable luxury for those looking to add a hint of spice to their buttery spreads. Apart from Sainsbury’s, the product is also available at Asda and Ocado.
With a massive following of 370,000 on Instagram, New Foods UK is a trusted source for the latest updates on snacks and sweet treats from supermarkets across the UK. Their post showcasing the cinnamon butter was captioned, “Cinnamon Bun Butter spotted at @sainsburys”, accompanied by heart eye emojis. This post sparked curiosity among users, with one commenter asking, “What do I put this on?”. Suggestions poured in, ranging from cinnamon raisin bagels to pancakes, crumpets, hot cross buns, and even everything in between.
The mastermind behind All Things Butter is chef Thomas Straker, who crafts recipes for the brand based in Somerset. With a rich history dating back to the 1500s, the brand values traditional batch churning and hand salting methods. The Cinnamon Bun Butter is the maiden product in their sweet range, offering a blend of creamy butter mixed with aromatic cinnamon, sugar, and a touch of zesty lemon to recreate the warmth of freshly baked cinnamon buns at your table.
In conclusion, the launch of the Cinnamon Bun Butter has caused quite a stir among Sainsbury’s shoppers, with a mix of excitement and confusion surrounding this innovative product. Whether spread on toast or used in baking, this cinnamon-infused butter promises a delightful twist to traditional spreads.