Fazit Beauty has experienced a remarkable surge in sales, with a 2,500 percent increase, all thanks to Taylor Swift’s endorsement of the brand’s glitter spray. The pop star was spotted sporting the glitter freckles while attending Travis Kelce’s football game on October 7, causing a stir in the beauty industry.
Attending the Kansas City Chiefs game against the New Orleans Saints, Swift made a glittering entrance into Arrowhead Stadium with gold glitter freckles adorning her cheekbones and nose. Co-founder of Fazit Beauty, Aliett Buttleman, shared her elation on TikTok, capturing the moment and her emotional reaction to Swift donning their product.
In a series of videos, Buttleman expressed her gratitude for the support from friends, family, and customers as Swift’s choice to wear their glitter freckles marked a significant milestone for the brand. The surge in sales, a staggering 2,500 percent increase in just 13 hours, left Buttleman overwhelmed with emotion and appreciation for the outpouring of love and support.
Addressing questions from fans about how Swift discovered their product, Buttleman shared that earlier she had sent makeup patches to Swift’s makeup artist. Although unsure if this led to Swift using their product, Fazit Beauty offers a range of glitter freckle and stardust speckles makeup patches in various colours on their website.
During the game, Swift paired her glitter freckles with all-gold jewellery and a chic outfit, embodying her signature style. This public endorsement from Swift comes as she prepares to return to her Eras Tour later this month, marking a pivotal moment in Buttleman’s career and a significant boost for Fazit Beauty.
As Swift continues to make waves in the music and fashion industry, her influence on brands like Fazit Beauty highlights the power of celebrity endorsements in driving sales and visibility. With Buttleman’s tearful gratitude and the brand’s unexpected surge in sales, this partnership with Taylor Swift has proven to be a game-changer for Fazit Beauty.