Perthshire Fashion Firm Partners with St Johnstone to Launch New Kit
St Johnstone has joined forces with Perthshire designer Little Lies to unveil their latest kit, inspired by a dress that caught the attention of global pop sensation Taylor Swift. Earlier this year, Taylor Swift was seen wearing a stunning dress by Little Lies, which garnered worldwide attention. The Glencarse-based fashion company, co-founded by Jade Robertson, has now collaborated with the Scottish Premiership side to create a new third kit.
The partnership stemmed from discussions with St Johnstone’s owner, Adam Webb, who was impressed by the impact of Taylor Swift wearing the Little Lies dress. Jade Robertson, who has familial ties to the football club, expressed her excitement about the collaboration and highlighted their aim to support local charities through this initiative. Fans Supporting Foodbanks, Scotland’s Charity Air Ambulance, and Saints in the Community will all benefit from this partnership.
Jade Robertson emphasised the global reach of the collaboration, aiming to generate support for the charities involved. St Johnstone CEO, Francis Smith, echoed the sentiment, underlining the club’s commitment to the community and local businesses. The kit launch before Christmas is intended to appeal to a wide audience, including Taylor Swift fans (known as ‘Swifties’), with proceeds going towards charitable causes.
The collaboration between Little Lies and St Johnstone not only highlights the fusion of fashion and sports but also underscores the importance of supporting local communities and charitable organisations.
Insights:
The partnership between Little Lies and St Johnstone showcases the power of collaborations between the fashion industry and sports teams in creating unique and impactful merchandise. By leveraging the popularity of a global icon like Taylor Swift, the initiative aims to engage a diverse audience and raise awareness for charitable causes. This innovative approach exemplifies how businesses can come together to make a positive difference in their community while also capitalising on strategic partnerships for mutual benefit.