The much-anticipated Oura Ring 4 is finally here, boasting a range of updates that are sure to delight tech enthusiasts. The fourth-generation smart ring is now available for pre-order, promising a myriad of new features for users to enjoy.
It has been three years since the third-generation Oura ring burst onto the scene, becoming a staple accessory for celebrities like Kim Kardashian and Prince Harry. With competition heating up in the smart ring market, especially with the release of Samsung’s Galaxy Ring, Oura has upped its game with the Oura Ring 4.
The Oura Ring 4 is thinner, longer-lasting, and incorporates new smart sensing technology that enhances its accuracy. This new technology is designed to tailor itself to each wearer’s unique physiology, offering double the number of available signal pathways compared to its predecessor, resulting in more precise data collection.
According to Oura, the new smart sensing technology has led to significant improvements in key metrics such as a 30% increase in the average SpO2 measurement overnight and a 15% increase in the breathing disturbance index. The ring now offers more continuous and stable readings throughout the day and night, reducing gaps in data collection.
In addition to the technological upgrades, the Oura Ring 4 is now crafted entirely from titanium, offering a more comfortable fit for users. With 12 different sizes available, ranging from 4 to 15, the ring caters to a wider audience. The new model also comes in various finishes, including brushed silver, gold, rose gold, silver, stealth, and an updated black finish with a glossy tungsten PVD coating for improved durability.
While facing stiff competition from the likes of Samsung and rumors of Apple entering the smart ring market, Oura remains optimistic about its position. The company’s focus on innovation, user experience, and continuous improvements through updates and a re-designed app set it apart from competitors.
The Oura Ring 4 not only offers new features and improved accuracy but also comes with a revamped app, providing users with enhanced functionalities. Stress and resilience monitoring, women’s health tracking, heart health insights, and metabolic health data are among the new features available to users of both the Oura Ring 3 and 4.
With automatic activity detection, stress tracking enhancements, and fertility tracking updates, the Oura Ring 4 aims to provide users with a comprehensive health and wellness tracking solution. The company’s commitment to bringing advanced features to its smart rings positions it as a strong contender in the wearable technology market.
The Oura Ring 4 is now available for pre-order, with prices starting at £349 for the silver and stealth finishes and going up to £499 for the gold and rose gold variants. Scheduled for launch on 15th October, the Oura Ring 4 is poised to be a game-changer in the world of smart wearable technology.