St Mirren FC has made a significant move by securing a long-term deal with a digital ticketing firm, Future Ticketing. This partnership, announced at The SMiSA Stadium, is set to enhance the club’s offerings to fans in Paisley.
The multi-year contract solidifies the relationship between St Mirren and Future Ticketing, with the Paisley club being one of the early adopters of digital ticketing. Future Ticketing’s powerful software and API enable venues like SMiSA Stadium to sell tickets, manage operations, and integrate with partners effectively.
The ongoing partnership with Future Ticketing is expected to bring benefits as St Mirren embarks on the 2024/2025 season, which includes European football in the UEFA Conference League. The club’s recent success under manager Stephen Robinson, achieving back-to-back top-six Premiership finishes, has brought a positive outlook to the fans.
Keith Lasley, the club’s chief operating officer, expressed delight in extending the partnership with Future Ticketing. He highlighted the club’s commitment to providing the best customer experience for its fans and sees this collaboration as an opportunity for growth and development in their ticketing platform.
Future Ticketing’s CEO, Liam Holton, emphasized the company’s focus on fan experience and expressed their pleasure in renewing the partnership with a fan-owned club like St Mirren. By prioritising an API-first approach, Future Ticketing aims to maximise the benefits of digital ticketing for the club and its supporters.
Looking ahead, Future Ticketing is confident in its ability to support St Mirren and the football community in Paisley, assisting the club in achieving its ambitious goals for further growth and development.
In conclusion, St Mirren’s extended partnership with Future Ticketing marks a significant step towards enhancing fan experience and operational efficiency at SMiSA Stadium. With a focus on innovation and customer satisfaction, this collaboration is poised to bring about positive changes for the club and its loyal supporters.